Contrary to popular belief, hashtags are not only for geeks, geeky developers and today’s teens. Love them or hate them =- hashtags are here to stay.
‘Knowing how to generate and use hashtags effectively is one of the most
fundamental parts of social media strategies, required for all brands, brand
pages and entrepreneurs who are serious about brand recognition and
audience engagement on social media and have a very important place in
any well-to-do marketing manager’s marketing strategy.
They allow your brand to be found - they allow your brand to be remembered.