A PICTURE IS WORTH A 1000 WORDS
A picture is worth …. 1000 Instagram likes, 1000 social media
comments, or 1000’s of followers.
What makes a picture memorable and, more importantly,
will it be worth sharing on social media?
What makes us remember that one, specific picture we saw - while
continually being bombarded with pictures from every which
way - and why do we remember only one or two pictures out of a plethora?
Amazingly, we can remember long-term memory snapshots, as if they were ‘taken’ by our brains only yesterday – after seeing
these images and pictures once only, simply because they were memorable.
However, we are unable to remember someone’s telephone number, just by looking at it once.
The reason for this is that we are human and they are photos are pictures.
The answer - MEMORABILITY, OF COURSE!
What is memorability and why would you want it?
The Oxford dictionary defines memorability as : ‘’ memorable - ADJECTIVE:
Worth remembering or easily remembered, especially because of being special or unusual’’.
For example: ‘he recalled memorable moments in his life’
A photographer is only as good as his last photograph, they say. Therefore, as a social media blogger, photographer and
marketer, you need to pique your audience’s interest by means of pictures and more importantly, you need to hold their attention.
Curiosity is what makes people look at your picture in the first place and memorability makes them remember it.
It draws people in and it increases likes, followers, comments, and thereafter, the
sky is literally the limit.
Why would you want to read a million books and go through five years of graduate
school in order to understand the psychology behind why we like a specific picture?
You could also research for hours on end, but why would you, when you can just, by the click of a button - know INSTANTLY
whether your photo will be MEMORABLE OR NOT?!
This is not always easy, as you never know which photograph or picture will get the most likes - after all - you can’t see into
Or maybe you can see into the future!
Well, you’re in luck. I say, leave it to the experts at Poprey. They have perfected the memorable picture algorithm and designed
and implemented an online page with the ability to assess the memorability of a submitted picture. It couldn’t be simpler.
You go to the link, click on the search box and it opens the file path where you select the picture that you want them to assess
for memorability - then simply press enter.
The facts are just as simple: humans - YOU AND ME - remember with our eyes
and we remember pictures much better than we remember word, especially when
those pictures are aesthetically taken, piques our interest, makes us curious and
draws us in, wanting to know more.
After all, we all want our social media followers to remember our brand, our logo,
our advertisement, our youtube channel, our Instagram page and social media presence.
Social Media ♥ pictures
What do all social media platforms have in common? They really, really
The fact is that pictures get far more engagement than just a plain, typed
pages of text.
Research shows that people are 80% more likely to read an article or blog
post if it has a picture and furthermore, people are 64% more likely to
remember the post in the future, by associating the text with its picture.
Heatmaps - what are they?
Humans might not always listen, but we LOOK!
After submitting your picture, you will receive a detailed heatmap, which is basically a form of visual storytelling - it tells you a
story about your picture. Poprey’s app takes a snapshot of your picture, interprets the data and reports on it, in the form of a
heatmap, being a more understandable and colour-coded format.
The simple reason being that you don’t need to learn the theory – you just want to know the outcome, i.e. your picture’s
memorability, according to the rest of the world and based on the millions of likes and comments a picture receives each day
on social media platforms globally. Powerful and an extremely useful tool, designed by the Poprey team of talented developers.
Heatmaps - what are they?
Photo Memorability in seconds