Marie Weber is an Editor at Poprey and a senior content marketing strategist with a strong focus on social media-driven growth (Instagram, TikTok). She specializes in building scalable content ecosystems and tracks the latest trends on social media.

With a background in strategic marketing and hands-on execution, Marie brings both analytical expertise and practical experience to every project.

Marie holds a Master’s degree in Marketing Management from Boston University and a Bachelor’s degree in Marketing from the University of Bayreuth. Her academic background supports her data-driven approach to content, helping her translate market research and user behavior into effective digital strategies.

Education

• Master’s Degree in Marketing Management: Boston University
• Bachelor’s Degree in Marketing: University of Bayreuth

Core Expertise

• Algorithm-driven content strategy for Instagram and TikTok growth
• Understanding and leveraging platform ranking signals (engagement, retention, watch time, saves, shares)
• Identifying and scaling emerging social media trends and viral content formats
• Short-form content strategy (Reels, TikTok) focused on reach and discoverability
• Social media funnel design - from viral reach to conversion and audience retention
• Performance analysis using engagement metrics and content signals
• AI-powered content production and automation for social platforms
• GEO (Generative Engine Optimization) for visibility in AI-driven discovery systems
• Cross-platform content distribution and multi-market audience targeting